Disclaimer: this bug has been filed in a semi-automated manner.
When emerging the package sys-apps/pciutils-3.1.10, the following elog messages are displayed:
* The 'pcimodules' program has been replaced by 'lspci -k'
* The 'network-cron' USE flag is gone; if you want a more up-to-date
* pci.ids file, you should use sys-apps/hwids-99999999 (live ebuild).
Such messages should only be displayed when the package is upgraded from an old enough package (and possibly for new installs).
These situations can be checked in the ebuild as follows:
if has_version '<sys-apps/pciutils-1.0'; then
Or, if the message should also be displayed for new installs:
if !has_version 'sys-apps/pciutils' || has_version '<sys-apps/pciutils-1.0'; then
Remember to replace 1.0 with the right version number.
See the tracker bug 440214 for more details.
This is fixed in Portage now.